Cookies on the SIM Sherpa website

We use cookies to track which pages on our website readers visit most. This helps us understand which topics people find interesting, to write more articles about them.

You can accept these tracking cookies or choose to block them. You can change these settings at any time.

X close

✖ Tracking cookies blocked

Ok, we will not track your page views as you move around any part of the SIM Sherpa website. But we will use that one cookie to remember you don't want to be tracked.

Click here to unblock tracking cookies

X close

✔ Cookies accepted

Thank you for accepting cookies for the SIM Sherpa website. This will help us constantly improve our content.

If you ever want to change your cookie settings for our website, go to our Cookies page here.

Cookies policy and settings

Here's where you can learn about what cookies are used at and change your cookie preferences on our website.

Your SIM Sherpa cookie settings

You can change your cookies settings at any time you like

Sometimes you change your mind, so even if you've accepted or declined some or all of our cookies before, you're free to modify those settings.

Just hit the "change settings now" button and we'll get that done for you immediately.

In the section below, there's a bit more information about our cookies to help you get your head round it all, and make the right informed decision.

Our cookies explained

Here's what cookies are and why websites use them

Generic cookie banner

You can delete cookies stored on your computerHere's how

(opens in new window)

A cookie is a small text file that is placed on your device when you visit a website or application.

Your web browser (for example Google Chrome, Safari, Internet Explorer, Microsoft Edge or Mozilla Firefox) sends cookies back to the website each time you visit it so they can remember things like preferences.

Cookies are useful to both you and the website you're visiting, and they do lots of different jobs. For example, they enable you to move between our web pages efficiently, they remember your preferences when you visit again and generally improve your experience when browsing websites.

They can also help to ensure that adverts you see online are more relevant to you and your interests. Although SIM Sherpa doesn't use cookies for this.

Cookies last for different lengths of time depending on the job they do. There are session cookies and persistent cookies:

Session cookies only last for your online session and disappear from your device when you close your browser.

Persistent cookies stay on your device after the browser has been closed and last for the period of time specified in the cookie

We only use two types of cookies on And we let you choose if you want to decline them

Two cookies at SIM Sherpa

We use two types of cookies at, which fall into two categories: performance and functional.

We explain each of these cookies do in the next section.

We give you the choice about which of our cookies you're happy to be stored on your computer. Scroll to the top and press the big "Change settings now" button to manage yours.

If you don't accept all or part of our cookie policy, you're free to carry on using and we'll stop storing cookies on your computer.

The main cookies we use are for tracking which pages have been visited on our website ("performance cookies")

Google Analytics

Read Google's privacy policy before accepting our tracking cookiesRead privacy policy

We want to be able to tell which of our articles the general public are interested in, so we can write more about what people like, and less about what they don't. That's where a package called Google Analytics comes in.

It measures which pages people enter our website on, where they navigate to and where they leave. It's like a sophisticated version of those old page counters you used to get on websites!

For Google Analytics to work, it needs to store a set of cookies on your computer. These track the pages you visit on our site and make the information available to us in the form of statistics.

Although your specific visit is stored as a "session ID" and you, the visitor, as a "user ID", these are in the form of anonymous numbers, and don't contain personal data we can read.

We don't pass any personal details onto Google Analytics, because we don't take any off you.

But Google could use the information about your web-browsing at in conjunction with other data they have about you via other websites using Google Analytics, Google's own websites like YouTube, and social media to piece together a profile of who you are.

If you're uncomfortable with the above, you should choose to block our tracking cookies and we'll stop downloading Google Analytics cookies when you load a page.

You'll get the same experience as someone who accepts tracking cookies.

Useful link: Accept or decline the use of our Google Analytics tracking cookies

Our other cookie remembers the choices you make at (it's a "functionality cookie")

Generic checklist

Our own cookie remembers if you want store our tracking cookies or not!

The other cookie we use is what's known as a "functionality" cookie. It remembers the choices you make on, so you don't have to make the same choice over and over again.

At the moment, we only use this cookie to remember if you've chosen to enable or disable our other tracking cookies. Yes it's weird using a cookie for this if you're declining other cookies but it stops you having to accept or decline them on every page you visit!

We call it sherpacookies. And it's stored as either sherpacookies=accepted or sherpacookies=unaccepted.

All it does is tell our website whether you've accepted our tracking cookies or not, and that you want us to remember that decision.

It serves no other purpose and stores no information about you and is not shared with third parties.

When you first visit we'll ask you if you want to accept all our cookies, just tracking cookies, or just our decision-remembering cookie. The choice is yours.

And the site will work the same no matter what you choose (although you will be asked about your cookie choices on each page if you don't accept sherpacookies, because there's no other way of us knowing).

Useful link: Accept or decline the use of our decision-remembering cookie