Vodafone review 2017: how we rate their 4G network, deals and service

We review the coverage, 4G speeds, pricing, special offers, tethering, customer service and more that you get with any Vodafone SIM only deal or phone contract. SIM Sherpa is your trusty guide. Last updated: 20th March 2017.

In our Vodafone review

Here's what's in our review of Vodafone:

Click on a topic to skip straight to this section of our review

Vodafone's mobile network

Here's what we cover in our review of Vodafone's network:

Vodafone offer good coverage for calls, 3G and 4G data

Vodafone coverage map

Use their official map to check your coverage

Check Vodafone signal

According to 4G.co.uk's latest statistics, Vodafone's coverage for making basic phone calls was available to 99% of the population in the UK, so are joint top provider to join for basic calls and texts.

For mobile data, 88% of the population was covered by Vodafone's fast 4G services, which puts them second best behind EE but ahead of O2 and Three.

For slower 3G speeds, which act as a back up when there's no 4G available, Vodafone's coverage stood at 96% of the UK, marginally behind the other 3 networks by a couple of percent.

While stats are handy, realistically the best thing to do is always check what coverage you'll get in your area using the network's official coverage map (see Vodafone's under the link below).

Network coverage: ★★★★☆ (4, good recommended)
Useful link: Check Vodafone coverage near you.

Independent network testers rank Vodafone's 4G download speeds in third place

Vodafone's tested speeds

Decent speeds but not the very best

If you want the knowledge that you're getting the very fastest 4G download speeds available in the UK, Vodafone aren't the network to join (see EE). But if you just want competent 4G speeds that let you watch videos and browse quickly, Vodafone are a safe bet.

These are SIM Sherpa's conclusions from the latest independent network testers' reports into each providers' data performance by Speedtest and OpenSignal, who both use apps to measure the real speeds experienced.

Both testers found Vodafone came third place behind EE and Three, measuring Vodafone's average 4G speed at 21.24 Mbps (Speedtest) and 17.97 Mbps (Opensignal)

These are good results that would let you comfortably stream HD video, they're just quite as fast as other networks (read our full comparisons between Vodafone and Three or Vodafone and EE in our vs guides).

Download speeds: ★★★☆☆ (3, good worth considering)
Useful link: See where Vodafone have 4G.

Award-winning reliability for making calls in tests

Vodafone network improvements

Vodafone were rated best for call reliability

You might have seen Vodafone advertisements making claims about being the #1 network for voice and the #1 network in London. Here's what that means:

The claims come as a result of a study by network testers for the mobile industry P3, who every year conduct a test of each mobile network in different locations across the UK to see how they perform.

In their November 2016 test, P3 found Vodafone to be the most reliable network when it came to call setup time, call success ratio and speech quality. You can read all P3's findings in their PDF here.

For you, that shows that Vodafone are a reliable provider to make sure you have the best experience making and taking calls on your phone (something you could argue some networks have forgotten is important!).

Vodafone say they're investing a colossal £2 billion in their mobile and fixed networks to keep the improvements coming. You can find out what that will mean for you under the link below.

Network reliability: ★★★★☆ (4, good recommended)
Useful link: Read about Vodafone network improvements

Vodafone were the second network to offer true WiFi calling

Vodafone WiFi calling

Make and take calls where there's no mobile signal

No matter how good a network's coverage is, sometimes you'll find yourself in a location with no mobile signal but where there is WiFi (like indoors behind thick walls or underground).

Vodafone's WiFi calling feature offers the solution by allowing your phone to use WiFi signal to connect to their mobile network just like normal, so you can make and take calls (see all networks offering WiFi calling here).

Where Vodafone's WiFi calling really excels over other networks' solutions, is that you don't have to any run separate apps because it works seamlessly in the background.

There are some limitations to Vodafone's WiFi calling: it only works on selected phones, which you have to have bought from Vodafone in the first place (because they have their special software pre-installed on them).

Extra network features: ★★★★☆ (4, good recommended)
Useful link: Learn more and see which phones are supported in Vodafone's full WiFi calling guide.

Tether your phone at no extra cost on any Vodafone plan

Vodafone tethering policy

Tether your phone with any Vodafone deal

Tethering is a feature available on most modern smartphones that lets you use your mobile data signal to create a small personal WiFi hotspot, which you can connect other devices to like laptops or tablets.

Some networks prevent this activity to stop you using up data (because data is also expensive for them).

Vodafone allow tethering on all their plans with no restrictions, so gets full marks from us in this category.

Remember that when you use your phone for tethering, you're more likely to use up your data allowance. After that you'll have to pay extra for more data at Vodafone's standard rates.

Tethering policy: ★★★★★ (5, excellent highly recommended)
Useful link: See costs for going over your data allowance on Vodafone.

Vodafone operate a limited traffic management policy

Traffic management on Vodafone

Normal users will never be slowed down

Most mobile providers operate what is called a Traffic Management policy to ensure their networks are kept up to full speed for regular users. To do this they might slow down particular activities.

SIM Sherpa's analysis of Vodafone's policy for phones and SIMs found that they will not actively slow down activities such as P2P filesharing but they do have a couple of conditions that may cause them to throttle, suspend or block particular users:

Vodafone reserve the right to block anyone whose usage is causing harm to their network (this will be unusual activity, not just using your phone for what it was intended).

They also state that in built-up or congested areas where people are using their phones, they will prioritise calls over data connections (something standard to any mobile network).

All in all, regular users will never see their speeds deliberately slowed down by Vodafone.

Traffic management policy: ★★★★★ (5, excellent highly recommended)
Useful link: Read Vodafone's full Traffic Management policy.

Vodafone's deals and offers

Skip to topics in this section

Within our deal review of Vodafone, here's what we cover:

Special offers on Vodafone today

Here's a rundown of the best offers available today:

Extra data on selected bundles with all phone contracts

Vodafone data extravaganza

Extra data throughout March

Throughout March, Vodafone are running what they call a 'data extravaganza' event (read our guide here).

What it essentially means is that on every phone in their Pay Monthly range, Vodafone are giving away 24GB of data on a plan that would normally come with 6GB.

If you're a heavy data user, this would save you against buying one of Vodafone's regular high data plans with your phone contract.

Useful link: See the phones with extra data at Vodafone.co.uk.

Reduced price SIM only plans

Vodafone SIM only offer

As well as giving away extra data with their phones, Vodafone have also reduced the cost of selected SIM only plans with higher data.

At the moment, that means you can save 40% against the regular price of their deals that come with 12GB or 20GB monthly data. Both plans also include EU roaming minutes, text and data, as well as your choice of subscription to one of Vodafone's chosen entertainment providers.

Useful link: See reduced SIM only plans.

Pay Monthly plans

In our first section, we look at all Vodafone's contract deals, which require you to pay monthly by direct debit:

SIM only deals on Vodafone start from £9.50 a month

SIM cards from £5

Good range of SIM plans but a tad pricey

Typically, Vodafone will have 15 - 20 choices of SIM only plans for phones available at one time. These are priced between £9.50 a month up to anywhere around £30.

A quick glance at a comparison website like Uswitch.com will tell you that price-wise, Vodafone aren't the cheapest around for SIM only (see also our deal comparison tool here).

That said, Vodafone have chosen not to let any other provider use their 4G network, so if you know their coverage is good near you, it could be worth paying the premium for a good service.

It's also worth looking out for Vodafone's discount SIM only plans (there's normally at least two on sale at once), as these are typically much more competitive.

SIM only prices: ★★☆☆☆ (2, average cheaper options available)
Useful link: See Vodafone's SIM only plans | Compare all SIM only deals

SIM only: choose from a 12-month or 1-month contract

Vodafone SIM only contract lengths

12-month contracts save you £48 over the year

Vodafone are flexible in letting you choose between a short 30-day SIM only contract or a longer 12-month one.

The benefits of the shorter plans are you can move tariff each month if you find your needs change or leave Vodafone altogether with just 30 days' notice.

Their 12-month contracts usually come with £2 a month saving against the cost of an equivalent 30-day plan. Plus you can only get the benefits of Vodafone's inclusive roaming and entertainment subscriptions on the longer term deals.

Deal flexibility: ★★★★☆ (4, good recommended)

SIM only: data allowances up to a sizeable 20GB a month

Biggest Vodafone data allowances

Vodafone usually offer up to at least 20GB data

As people use more and more data on their mobiles, the networks have had to keep up by offering ever larger data allowances.

Most months, Vodafone's biggest data allowance you can get on a SIM only deal is 20GB, which is sizeable but not as big as some of their competitors offer (most notably Three who have 30GB and unlimited data SIMs).

Again, if you manage to order during one of Vodafone's seasonal promotions, you can sometimes get larger data allowances too.

Data allowances: ★★★★☆ (4, good recommended)

SIM only: prices compared to other networks

Choose what you want in your deal:

Deal options >
Choose mins, texts and data >
Choose data speed (3G or 4G) >
Choose max contract length >

Close options

Minutes

Texts

Data

Done

Minimum data speed

Any
3G
4G
Done

Maximum contract length

Any
1 month
12 months
Done

Close filters

Choose which networks you'd consider:

Three logo
BT Mobile logo
EE logo
giffgaff logo
ID logo
O2 logo
Plusnet logo
Sky logo
SMARTY logo
Tesco logo
Vodafone logo
VOXI logo
Showing SIM only deals with at least
 mins |  texts |  data on 3G or 4Gedit search
( possibilities) on any length contract.

minutes
+
texts
+
G data
=
£ a month
on a -month contract
Features: Point1 | Point2 | Point3
(opens in new tab)

minutes
+
texts
+
G data
=
£ a month
on a -month contract
Features: Point1 | Point2 | Point3
(opens in new tab)

minutes
+
texts
+
G data
=
£ a month
on a -month contract
Features: Point1 | Point2 | Point3
(opens in new tab)

minutes
+
texts
+
G data
=
£ a month
on a -month contract
Features: Point1 | Point2 | Point3
(opens in new tab)

minutes
+
texts
+
G data
=
£ a month
on a -month contract
Features: Point1 | Point2 | Point3
(opens in new tab)
Want more results?
Use these filters to make your search more specific
minutes
texts
data
on G
£ a month
on a month contract
minutes
texts
data
on G
£ a month
on a month contract
minutes
texts
100MB data
on G
£ a month
on a month contract
minutes
texts
100MB data
on G
£ a month
on a month contract
minutes
texts
100MB data
on G
£ a month
on a month contract
minutes
texts
data
on G
£ a month
on a month contract

Phone contracts: Vodafone's range includes models for every level of user

Vodafone's range of phones

Vodafone have a choice of 40+ phone models

Vodafone always release the leading handset models at the same time as the rest of the market, meaning you can pick up the top-end Samsung Galaxy and iPhone handsets. Although they don't stock the Google Pixel yet.

They also produce their own range of Android smartphones, which generally get decent reviews and typically start from the £15 a month mark.

Among, their 44+ models, you'll also find handsets from BlackBerry, Huawei, LG, Motorola and Sony.

Phone range: ★★★★☆ (4, good recommended)
Useful link: See all phones available on Vodafone.

Phone contracts: not the cheapest deals but you can choose between 24-month or 12-month contracts

Vodafone phone pricing

Choose phone contract length

As with their SIM only plans, searching a comparison website like Uswitch.com will rarely show Vodafone as the cheapest monthly option but at least their upfront costs are usually either £0 or low compared to other networks.

Vodafone are also one of the last networks to still offer phones on a 12-month contract. Ideal for people who know they like to change phones every time a new one is out.

When there are no promotions running you can typically get up to 20GB on your plan with a phone and selected tariffs also include EU roaming mins and data and/or a sports, music or TV entertainment subscription.

Useful link: Compare plans available with a phone.

Pay As You Go plans

If you don't want a contract or don't want to pass a credit check, we look at Pay As You Go options on Vodafone instead:

Vodafone's Pay As You Go is geared towards buying monthly bundles and lets you keep unused data

Vodafone data rollover

Talkmobile's happy hour offers 60 mins for 10p

If you're looking for a classic Pay As You Go style deal where you top up with credit and just pay for your calls, texts and data out of that, Vodafone probably aren't the best provider for you. All their deals are based on buying monthly bundles of minutes, texts and data.

Each bundle comes with unlimited texts and between 500MB to 12GB data and 150 to unlimited minutes and lasts for 30 days at a time. You can choose different bundles each month or not to take any bundle at all.

One nice feature is if you end up with leftover data at the end of your 30 days, it will be rolled into the next month. Vodafone call this data rollover (read full details here).

For simpler Pay As You Go rates, cou could try Talkmobile who use Vodafone's network (read our Talkmobile review here). Or for the very cheapest PAYG rates in the UK, we recommend Three's 3-2-1 plans.

Pay As You Go rates: ★★★☆☆ (3, good worth considering)
Useful link: See all Vodafone's Pay As You Go bundles.

Pay As You Go SIM: you can order a SIM completely free of charge from Vodafone

Free SIM card

Order a free SIM card and top it up later

If you don't want to pre-select one of Vodafone's PAYG bundles, you can just order one of their SIM cards completely free of charge.

This is also a good way to test drive their network before ordering a Pay Monthly product:

Just order a free SIM, put it in your phone and check how many bars of signal you have in the places you want to use it. Then if you like the service, you can upgrade to a Pay Monthly product later.

Useful link: Order a free Vodafone SIM card

Pay As You Go phones: you can pay upfront in full for any of Vodafone's handsets

Vodafone PAYG phones

Phones starting from just £5

Vodafone are a decent provider for buying a phone up front, which comes on a Pay As You Go tariff with approximately 40 models to choose from at any time.

Prices start from just £5 for simple talk and text model. Or there's a healthy range of Android smartphones under £100. You'll need to buy the phone alongside a monthly 'Big Value' bundle of minutes, texts and data to get that pricing.

Pay As You Go phone range: ★★★★☆ (4, good recommended)

Mobile Broadband and MiFi

Here's how we rate Vodafone's mobile broadband and data only SIMs:

Data only SIMs: get up to a collossal 50GB a month

Tablet SIMs

50GB could be enough to replace your home broadband

Vodafone have one of the most comprehensive range of data-only SIMs for tablets, iPads and mobile broadband devices.

Choose from as little as 2GB a month or as much as 50GB (the biggest allowance out of any network at the time of writing).

You can pick either a 12-month contract or 30-day one with very little price difference between the two.

On the higher data 12-month tariffs (30GB+), you'll also get 2GB of roaming data in the EU.

Data only SIMs: ★★★★★ (5, excellent highly recommended)

Useful link: Compare data only SIMs in our guide

Mobile Wifi, dongles and in-car WiFi: Vodafone offer their own-brand devices

Vodafone mobile broadband devices

Different devices for different needs

Vodafone have a mobile broadband device to fit every type of usage:

Their USB data dongle plugs into single devices like laptops and comes with up to 50GB data.

Their Mobile WiFi device lets you connect up to 5 devices wirelessly at 4G speeds.

Their in-car WiFi device is essentially just the Mobile WiFi device above but comes with a car charger included.

Mobile broadband devices: ★★★★★ (5, excellent highly recommended)
Useful links: Learn more about Vodafone mobile broadband

Vodafone extra benefits

Skip to topics in this section:

Here's what's in our review of Vodafone's benefits:

Inclusive roaming: selected Vodafone plans come with an EU roaming allowance included

Vodafone inclusive roaming

These bundles give you EU roaming mins and data

Vodafone have made a decent step towards catching up with Three's Feel-At-Home, which lets you roam for free in these 42 countries. You'll now get a separate allowance of minutes, texts and data to use in the EU each month on the top 50% of their Pay Monthly bundles.

You can use your inclusive roaming allowances in all these 40 European countries. Remember if you use up all your roaming allowances, you'll be charged at Vodafone's standard roaming charges (see all costs here).

Inclusive roaming is available with any phone contract, 12-month SIM only contracts and selected Pay As You Go bundles too.

If you want to go outside the EU or don't have inclusive roaming in your bundle, Vodafone have a number of international travel passes that let you use your regular UK allowances abroad for a fixed daily charge.

Inclusive roaming: ★★★★☆ (4, good recommended)
Useful link: Read full details on roaming with Vodafone.

Entertainment subscriptions come bundled in with Vodafone's more premium plans

Vodafone entertainment subscriptions

Get more value from your Vodafone bundle with an included subscription

While we might rate Vodafone's deals as being among the more expensive ones available, they do offer some extra value that can offset the higher costs on their more premium bundles.

On 12-month SIM only and phone contracts, selected bundles come with your choice of an included subscription to one of the following entertainment services:

A NOW TV Entertainment Pass worth £9.99 a month, which is an on-demand video streaming service from Sky, featuring content from Sky Atlantic, FOX, Comedy Central and more (see everything you get here).

A Spotify Premium subsription. Advert-free music streaming of millions of songs (read full details here).

Sky Sports Mobile TV, which gives you unlimited access to Sky Sports 1, 2 and News HQ from your mobile device for Permier League and other sports action (see everything on Sky Sports Mobile TV

Inclusive subscriptions: ★★★★☆ (4, good recommended)
Useful link: How to make your choice of Vodafone entertainment subscription.

Joining rewards: £50 Amazon voucher with selected phones

Vodafone Amazon voucher offer

Get an Amazon.co.uk voucher for switching

SIM Sherpa looks at joining rewards for every network in our reviews. The regular winner is BT Mobile with their regular Amazon gift card offers for taking a SIM or a phone.

Vodafone don't normally offer this type of offer but in March they too are offering a £50 voucher to spend at Amazon.co.uk. But only with selected phones.

Take an Apple iPhone SE, 6S, 6S Plus, 7 or 7 Plus on a 24-month contract before 11th April and transfer your old they'll send you a text with details on how to redeem your voucher.

It's a decent offer but there are a few hoops to jump through, so make sure you follow the instructions under the links below to make sure you definitely get your gift card.

Joining rewards: ★★★☆☆ (3, good worth considering)
Useful links: See phones in offer | Read offer terms and conditions.

Customer service on Vodafone

Vodafone have terrible results in Ofcom's complaints reports

Ofcom complaints about Vodafone

Vodafone were the most complained about network

Every quarter, Ofcom publishes public reports on how many complaints they receive about mobile networks. Out of the major networks, it's Vodafone that receive the most by quite a long shot.

While the average network received 6 complaints per 100,000 customers, Vodafone received 3x that at 18 per 100,000.

So what are Vodafone doing about this? They have announced they're creating 2,100 customer service jobs in the UK, which could help fewer complaints needing to be forwarded to Ofcom if they haven't been resolved by Vodafone themselves.

Vodafone have also introduced their "Network Satisfaction Guarantee", which you can read about in the next section.

We've also reviewed the best performing networks for customer service, which were Tesco Mobile and Three, who were under the average.

Customer service: ★★☆☆☆ (2, average better options available)

Network Satisfaction Gurantee - cancel after 30 days if you're not happy with the service

Network Satisfaction Guarantee

Leave with 'no questions asked' before 30 days

Every mobile provider must give you a minimum of 14 days to cancel if you change your mind and have bought online or over the phone but Vodafone now go one step better:

Their 30-day Network Satisfaction Guarantee gives you 30 days to decide if you like their network or the product you’ve bought. If you're not satisfied, you're free to cancel and be refunded for anything you haven't used.

This gives you re-assurance that you’re not going to be stuck in a long contract if you’re unhappy with their service.

The guarantee comes on all Vodafone’s Pay Monthly phone and SIM only deals (so not Pay As You Go) and there are a couple of conditions you’ll need to abide by:

Returns and exchanges: ★★★★★ (5, excellent highly recommended)
Useful link: Read Vodafone full returns policy | Read FAQs about Vodafone's 30-day guarantee

Existing Vodafone customers get a 15% discount on selected additional products

Existing Vodafone customer deals

Save 15% on other Pay Monthly products

Once you've joined Vodafone, you can get savings on other products for your friends or family:

Save 15% on their Pay Monthly SIM only bundles or even 15% on another phone or tablet contract. You can add up to 9 extra products with the discount.

You'll need to be on at least a 12-month deal yourself to qualify and become the main account holder for any other deals that you add.

This is a nice way for Vodafone to reward existing customers for their loyalty.

Useful link: Read full existing customer discount terms and conditions.

Our verdict on Vodafone

Positives

Good coverage for 4G, 3G and calls

Good data allowances on all products

Re-assuring 30-day returns period

Good inclusive roaming bundles

Extra value from entertainment subscriptions

Negatives

Not the very fastest 4G download speeds

Deals tend to be a bit pricey

Worrying number of Ofcom complaints

No simple PAYG deals

Our final score for Vodafone★★★★☆ (4/5)

Vodafone Logo

Overall, SIM Sherpa gives Vodafone a rating of 4 stars so far in 2017, which means 'good, recommended'.

Vodafone score highly on the quality of their network, their range of phones and SIMs plus the amount of data you get with their deals.

Stopping them getting a higher score are relatively expensive pricing and a concerning record of customer complaints to Ofcom.

Useful link: See Vodafone's latest offers

See all ratings

Tethering policy - 5/5

★★★★★ Being allowed to tether on any plan without limitations gets full marks from us for Vodafone. Learn more >

Traffic Management - 5/5

★★★★★ Only people abusing Vodafone's network have anything to fear from being deliberately slowed down so top marks here for their policy. Learn more >

Data only SIMs / Mobile Broadband devices - 5/5

★★★★★ Decent pricing and huge data allowances, coupled with an extensive 4G network make Vodafone an excellent provider of data only SIMs and mobile broadband devices. Learn more >

Network coverage - 4/5

★★★★☆ Vodafone have the second best 4G coverage in the UK and respectable 3G coverage too so are awarded with 4 stars. Check your coverage now >

Network reliability - 4/5

★★★★☆ Vodafone came top of network testers P3's test for call reliability but not for data so a good but not perfect score here. Learn more >

SIM only data allowances - 4/5

★★★★☆ 20GB is huge and should cover most people's neeeds so we can recommend Vodafone if you're a heavy data user.

SIM only flexibility - 4/5

★★★★☆ Choosing between flexible short 30-day plans or getting more value with a 12-month deal is what we like to see. See SIM only deals >

Phone range - 4/5

★★★★☆ Large ranges of phone models on Pay Monthly and Pay As You Go. The only real omissions would be speciality handsets from Google or OnePlus. See phone range

Pay As You Go rates - 3/5

★★★☆☆ Vodafone's Pay As You Go is good if you're a regular user of your phone and needs lots of minutes, texts and data. Otherwise, you could end up wasting money each month on allowances you won't use. See PAYG rates >

Perks and extras - 4/5

★★★★☆ A decent score for Vodafone here with inclusive roaming and entertainment subscriptions. The only thing stopping them getting 5 stars is the high prices of these services available only on their most premium tariffs. Learn more

Extra network features - 4/5

★★★★☆ Vodafone are only one of two networks that offer a WiFi calling facility that doesn't need an extra app but it doesn't work on phones not bought from Vodafone. Learn more >

Download speeds - 3/5

★★★☆☆ Vodafone are fast enough to stream smoothly and browse quickly. They're just not the very fastest network in the UK. Learn more >

SIM only prices - 2/5

★★☆☆☆ There's no doubting their range of plans but you'll need a special offer price for Vodafone to ever work out the cheapest SIM only provider. See latest SIM only offers >

Customer service - 2/5

★★☆☆☆ Some un-nerving statistics about number of complaints to Ofcom are slightly offset by the re-assurance of Vodafone's satisfaction guarantee and investment in UK customer service. Learn more >

More about joining Vodafone

Switch to Vodafone and keep your current mobile number

Keep your number on Vodafone

It's easy to keep your number

Once you've signed up to a new deal from Vodafone, you'll be given a temporary new number.

Then all you need to do is follow Vodafone's instructions on how to get your old number transferred over to them from you previous provider. It's easy and shouldn't take any longer than a working day.

Useful link: Vodafone's instructions on how to keep your number

You get an extented 30-day cooling off period after ordering

Vodafone returns

Order without the worry

As we've mentioned above, Vodafone are unique in giving you 30 days to change your mind and return your product.

So if you're not happy, you're free to leave with no questions asked.

Useful link: Read Vodafone's full returns policy

Other Vodafone reviews from around the web

SIM Sherpa can help you find your next SIM only deal

network logos